SuperSport secures ICC media rights to broadcast the World Championships in 52 African territories
DUBAI, April 13 (IANS) The International Cricket Council on Thursday announced that SuperSport International (Pty) Limited has secured a new broadcast and digital deal to broadcast world cricket tournaments across 52 territories in Africa.
The new direct deal will see the continuation of the ICC’s successful partnership with SuperSport in the sub-Saharan region that has been in place since 2007.
ICC said in an official statement that Supersport, which has 22.1 million subscribers across 52 territories, provides an excellent platform to grow the cricket fan base and engage more people with cricket in Africa in line with the global growth strategy of the sport.
“We are delighted to continue our successful and proven partnership with SuperSport. There is a real opportunity for more fans to engage with ICC events and enjoy cricket across District 52.”
“Following the tremendous success of the 2023 Women’s Cricket World Cup and the legacy that women’s cricket leaves in South Africa, I am confident this strategic partnership will play a key role in building momentum for women’s sport in the region as well,” said Geoff Allardyce. CEO of the International Chamber of Commerce.
The deal includes the next eight years of rights to all 12 senior men’s matches until the end of 2031, including the 2027 Men’s Cricket World Cup to be played on African soil in South Africa, Zimbabwe and Namibia for the first time. time since 2003.
The partnership will also cover every match for the next four years of women’s events, which, following the success of the recently held 2023 FIFA Women’s World Cup in South Africa, saw a massive surge of interest, and left an impressive legacy for women’s cricket.
“We are delighted to have reached another deal with the ICC, to continue our excellent partnership. “We are excited to bring ICC cricket coverage to Africa for the next few years and bring new experiences to audiences across the continent,” said Mark Gorrie, CEO, MultiChoice South Africa.
ICC states that there has been explosive growth in viewership in South Africa for the 2023 Women’s T20 World Cup event, breaking previous records with a 790% increase in fans tuning in to support the World Cup compared to 2020.
In addition, all Under-19 World Cup matches, men’s and women’s, will be covered as part of the deal. Digitally, fans will be able to access all content of the ICC’s main events via the DStv App.
– Jans
Non/BSc
