a sharp drop in television viewership for the IPL 2023 opener; digital viewership is on the rise; a report
NEW DELHI, April 7 (IANS) The IPL 2023 season opener between Gujarat Titans and Chennai Super Kings marked the second lowest in terms of television viewership in the past six seasons though digital viewership set records for opening day. a report.
According to the information here, Star Sports, the tournament’s official broadcaster, recorded a TVR of 7.29 for the opening match, which is a sharp drop from the 2021 (8.25) and 2020 (10.36) version.
First game turnout figures came in at a low of 33 percent, the second lowest in the past six seasons, and BARC numbers also reflected that drop, with curtain-raisers down 22 percent versus 23.1 the year before. cent.
IPL 2023’s official digital broadcast partner, Jio Cinema, has surpassed Disney+ Hotstar’s digital viewing numbers from last year by the first week of the tournament, said a statement.
“TATA IPL debut on JioCinema proved to be a huge success marked by record opening day figures. The total viewership of the match on the first day on JioCinema reached Rs 50 crore,” reads a statement.
More than 2.5 crore downloads have been accounted for JioCinema, making it a record for the most installed app in a single day. In addition, more than 6 crore unique viewers tuned in to the GT vs CSK match, which achieved a peak concurrency of more than 1.6 crore on Platform “.